TrueShine

Gentle Shampoo that Cleans, Protects & Adds Volume

8 oz/ 237ml
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In stock ready to ship

Contains keratin protein and BioVolume 128™ to add instant volume that can last up to 12 hours. No harsh ingredients, sulphates or parabens. For all hair types.

  • Cleans hair without stripping moisture or irritating scalp

  • Protects hair structure, strength, and youthful look

  • Adds instant volume, moisture, softness, and shine

$15.97
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ESTIMATED ARRIVAL Apr 07 - Apr 09

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The TrueShine Difference

Made from a unique species of linden tree growing in Turkey, BioVolume 128™ is rich in natural compounds that can transform thin, fine hair strands into full bodied hair. Imaging testing shows BioVolume 128™ can increase hair volume up to 30%, with the effect lasting up to 12 hours.

In addition to promoting healthier looking hair with a thicker appearance, BioVolume 128™ helps add moisture and shine, reduce static and soften hair.

Newly grown, root end hair has the ideal elements of youthful hair – a combination of tensile strength and radiant appearance.  As hair is subjected to daily stresses and different types of weathering, the fiber strength is weakened, and hair loses it youthful look. TrueShine contains the novel Keratec™ keratin protein complex that can help you maintain more youthful looking hair by helping to slow down the natural aging process of hair. 

Keratin comprises about 90% of the protein in hair.  Keratec™ is a keratin protein fraction that has been shown to help protect hair from the effects of fiber aging, which helps to maintain the hair’s youthful characteristics.  In addition to helping strengthen hair, Keratec™ helps to promote shine by smoothing the outside part of hair (known as the cuticle).  Keratec™ also has antioxidant properties that can help protect hair’s native keratin from degradation, which also helps support healthier hair aging for a better look and feel.

Many shampoos contain ingredients characterized as sulphates that may have great foaming characteristics and cleaning properties, but often strip away too much moisture and oil from hair leaving it too dry and less healthy looking.  Sulphates can also cause the scalp to become too dry and more prone to irritation.

TrueShine is sulphate-free and leaves hair looking, smelling and feeling clean, but without the harsh drying and irritating aspects of sulphate ingredients. It may not foam as much as shampoo with sulphates, but this is not a measure of cleaning efficacy.  In addition, TrueShine does not contain paraben preservatives, which can cause skin irritation and other unwanted effects.

Since using TrueShine I feel my hair is full, shiny, and makes me look years younger!”

Katherine

Individual Results May Vary

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Made with Clean, Scientifically
Validated Ingredients

Surfactant is short for surface active agent. These are cleaning compounds that stir up activity on the surface, like the hair and scalp with shampoo, to help trap and remove dirt.   Many shampoos contain surfactants characterized as sulphates that may have great foaming characteristics and cleaning properties, but often strip away too much moisture and oil from hair leaving it too dry and less healthy looking.  Sulphates can also cause the scalp to become too dry and more prone to irritation.

TrueShine is sulphate-free, and three of the surfactants used to clean your hair and scalp are derived from coconut oil fatty acids.  These include sodium cocoyl isethionate, cocamidopropyl betaine, sodium methyl cocoyl taurate.  These are gentle surfactants that clean without causing excessive dryness. They can help retain hair moisture and may be particularly helpful to those with dry or damaged hair.  This surfactant combination encourages dirt to attach itself to them, which makes it easier for dirt and grime to be washed away. This leaves the hair feeling clean, soft, and hydrated.

TrueShine contains an additional surfactant not derived from coconut called Disodium laureth sulfosuccinate. It too is not a sulphate, but a mild and non-irritating cleansing agent with great foaming properties.  It is often used in gentle cleansers for babies and those with sensitive skin. It does not strip moisture from the hair.

Made from a unique species of linden tree growing in Turkey, BioVolume 128™ is rich in natural compounds such polysaccharides, flavonoids, peptides and amino acids that can transform thin, fine hair strands into full bodied hair. Imaging testing shows BioVolume 128™ can increase hair volume up to 30%, with the effect lasting up to 12 hours.

In addition to promoting healthier looking hair with a thicker appearance, BioVolume 128™ helps add moisture and shine, and help reduce static and soften hair.

Newly grown, root end hair has the ideal elements of youthful hair – a combination of tensile strength and radiant appearance.  As hair is subjected to daily stresses and different types of weathering, the fiber strength is weakened, and hair loses it youthful look. TrueSleek contain the novel Keratec™ keratin protein complex that can help you maintain more youthful looking hair by helping to slow down the natural aging process of hair. 

Keratin comprises about 90% of the protein in hair.  Keratec™ is a keratin protein fraction that has been shown to help protect hair from the effects of fiber aging, which helps to maintain the hair’s youthful characteristics.  In addition to helping strengthen hair, Keratec™ helps to promote shine by smoothing the outside part of hair (known as the cuticle).  Keratec™ also has antioxidant properties that can help protect hair’s native keratin from degradation, which also helps support healthier hair aging for a better look and feel.

To help hydrate and protect hair, TrueShine contains the nourishing Aloe vera, rosemary, lavender, and sage botanical extracts. This can help protect hair cuticles for healthier looking hair, while helping to soothe the scalp. Aloe and the other herbs also can help bring moisture to dry hair strands for softer and shinier looking hair.

FAQ from
NatureCity Customers

Sulphates have strong foaming characteristics and cleaning properties, but often strip away too much moisture and oil from hair leaving it too dry and less healthy looking.  Sulphates can also make the scalp dry and more prone to irritation.

TrueShine does not contain any parabens or dyes. It has a mild and neutral avocado fragrance.

 

TrueShine Supplement Facts

8 FL.OZ (237 ML)

 
INGREDIENTS: Water, Aloe Barbadensis Leaf Extract, Disodium Laureth Sulfosuccinate, PEG-120 Menthyl Glucose Dioleate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycerin, Tilia Tomentosa Bud Extract, Keratin, Hydrolyzed Keratin, Rosemary (Rosmarinus Officinalis) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Salvia Officinalis (Sage) Extract, PEG-150 Distearate, Phenoxyethanol, Fragrance, Caprylyl Gylcol

How and When To Use

Apply and lather with a gentle massaging motion. Wait a couple of minutes and rinse. Repeat if necessary.

Mild and gentle enough for everyday use.

For best results, follow washing with TrueSleek Keratin Conditioner. 

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